The SAD is a flower studio in Limassol.

Location: Limassol, Cyprus

Indusrty: Floral Studio

The sad turned profitable just two months after we stepped in

Our objectives became clear:

Our job was to make the brand feel clear and emotionally right for the Russian-speaking audience (which still makes up 90% of the client base), and visually beautiful and inspiring for everyone else. Strong enough that the name stops being a question.

Initial Challenges:

When we joined, the brand had no real presence.
The flowers were beautiful, the prices were actually lower than most competitors — but no one really knew about it. And without promotion, none of it worked.

Client Request:

The SAD is a flower studio in Limassol. The name makes perfect sense to Russian speakers — it evokes gardens, nature, and simplicity. But in English, “SAD” just sounds… sad. Not exactly what people want from flowers.

Communication was only in Russian, with no strategy.
No team, no marketing — just the owner doing it all.
Some days had zero sales.
The shop was tucked away in a quiet location.
There was a logo and some packaging, but no clear brand or visibility.

the startING point:

We brought in a team of four:


Brand Strategist
Art & Creative Director
Content Creator
Ads & Targeting Specialist
This allowed us to build the entire system properly — from brand foundation to actual sales.

What we did:

We started posting in English — while respecting the Russian-speaking base, we made the brand more open and accessible.

Switched to English:

Ran an influencer campaign with local creators.
Showed that The SAD is for both influencers and everyday people.
Launched targeted Instagram ads.
Turned Instagram into the primary sales and branding channel.

Grew brand awareness

With Astry (wine + flowers)
With BOBO (ice cream + bouquets)

Created brand collaborations

We kept the existing logo and packaging and built a new positioning around them. Flowers not just for occasions, but as an everyday treat — like coffee or a pastry.

FLOWERS for EVERY DAY

This idea shaped everything: visuals, tone, product offer, and content.

Built and executed
a clear brand concept:

Subscriptions

Workshops

Decor

Bouquets

Services

Products

Structured the offer:

after

before

Lifestyle shoots with real people from Limassol — the kind of people you’d actually see in a café, bar, or on the street.

Product content: bouquets, flowers, subscriptions.

Additional visuals for services like masterclasses and event decor.

Created content from scratch:

Turned profitable by month two.

The client finally had a stable, revenue-generating business.

Customers started asking for "flowers from The SAD", not just "some flowers".

A clear, simple brand idea.
Real people from the local community featured in the content.
A structured offer: products vs services.
Confident bilingual communication.
A fully coordinated team — strategy, content, and paid media working in sync.

RESULTS

(in 4 months)

What Made the Difference

total followers

(from ~3,000 )

5100+

Reels views

1M+

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